Interview with Carter Kirkwood, Docuthentic

We have interviewed Carter Kirkwood, founder and CEO of Docuthentic LLC, a company that operates VaultStreet, an online service that enables users to retrieve, store and authenticate financial records. Mr. Kirkwood presented VaultStreet at this week's Finovate Startup in San Francisco.

FM: How is VaultStreet more than just a virtual filing cabinet?
Carter Kirkwood: We're different in that we are not a passive filing cabinet. We provide automatic collection of online documents, automatic organization, and authentication of document originality. We also make it easy to securely share online documents with your trusted advisors - accountants, tax preparers, mortgage bankers and so on. Users sign up for the service and give us access to their online accounts with financial institutions. They only have to do this once. We then automatically retrieve the users' financial records and organize them. We then store copies of the electronic documents in a secure online repository that's available 24/7. Documents are stored along with an electronic signature that identifies the source of the document and confirms that the document is unaltered. Essentially, we authenticate the documents.

FM: What is the response so far?
CK: Although we've only recently started to market the service, we are already seeing significant interest from institutions, for which there is a huge opportunity to use VaultStreet to reduce the cost of printing and mailing paper statements.

Financial professionals, such as financial planners and CPAs, are also very interested because they see the opportunity to provide a valuable service to their customers by making it easy to switch to online documents.

We have also seen a significant consumer interest in the service. Consumers are embracing the convenience of being able to organize all their online financial records in a single, secure location that also safeguards their privacy.

FM: So how are you getting the word out about your service?
CK: We're using many marketing channels, and also working with bloggers and financial journalists who are interested in our story. I have become an active blogger on our site at http://weblog.vaultstreet.com/WL/.

People we talk to immediately seize on the fact that we help to reduce the volume of printed materials and the benefits that has for consumers and institutions.  We're also finding that consumers are especially drawn to environmentally-friendly solutions.

FM: How about your partnerships with financial services companies?
CK: We're talking to a number of financial services companies and financial services providers. We find that they are attracted to two sets of "green" initiatives, one being environmental and the other being financial. 
Businesses, banks and brokerages benefit from the cost savings that come from convincing their customers to use a paperless solution.  They no longer have to mail the actual documents.

FM: What else is in store for VaultStreet?
CK: We're getting plenty of feedback from our beta-testers and doing a lot of listening. There have been great suggestions for new product features. We're already considering ways to help consumers store personal documents, such as birth certificates, wills and tax or travel reimbursements and receipts.  We're also developing ways to manage business operations that require the secure handling of paperwork, such as real estate transactions and medical record-keeping. We want to hear from our users about where VaultStreet and our wider development company Docuthentic should go next.

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