FinancialMedia.org

Forbes.com Guarantees Online Ad Results

Forbes.com has expanded its ad guarantee program to include more metrics for advertisers that spend at least $1 million over 90 days.   The new Total Guarantee Initiative will specify the number of people reached and the number of messages placed as audited by third party firms such as Ernst and Young.  Forbes.com says that the website draws a highly affluent audience numbering 20 million unique visitors a month, but ComScore places the number of visitors at less than 6 million for the month of August.

Bloomberg Television Places Inventory on Google TV Ads

Bloomberg Television has partnered with Google to make timeslots on its 24/7 business and financial news television network available to advertisers through Google TV Ads.  Featuring an auction-based pricing system, Google's platform also includes inventory from NBC Universal and Dish Network.

HedgeWorld Makes Staffing Changes, Maintains Online Services

Thomson Reuters has laid off a number of reporters from HedgeWorld, a provider of news and information for the hedge fund industry.  HedgeWorld is expected to continue publishing several newsletters while providing members with access to its online premium news service and service provider directory.

Slate's The Big Money Lands American Express and Infiniti as First Advertisers

American Express and Infiniti have signed on as the first advertisers of The Big Money, a new website scheduled for a September launch.   The business-focused property from Washington Post.Newsweek Interactive (WPNI)'s Slate Group will cater to Slate Group's educated, affluent audience.  Digitas and OMD are the respective interactive agencies for American Express and Infiniti.

Business.com Network Reaches Nearly A Quarter of U.S. Internet Users

The Business.com Network reached 44.7 million unique visitors or 24% of the nearly 190 million Americans online in June.  In the latest Ad Focus survey by comScore Media Metrix, the network ranked 43rd as it delivered business-related sponsored search listings to more than 100 partner sites that include Forbes.com, BusinessWeek.com and Entrepreneur.com.

Google AdWords Targets Business Websites

Google Adwords is making available a partial list of business websites where its advertisements appear.  Websites that advertisers can now target include those for Barron's, Black Enterprise, BloggingStocks, BusinessWeek, CFO.com, Enterpreneur.com, MarketWatch, Nasdaq, Quote.com, SeekingAlpha, The Wall Street Journal, and Zecco.  

.Fox Networks Launches Financial Ad Network

News Corp.'s .Fox Networks has launched Worthnet.Fox, an online financial ad network with about 30 web site publishers including those from the Wall Street Journal Digital Network which is also owned by News Corp.  With an emphasis on Latin America and other emerging economies, Worthnet.Fox will also be recruiting independent website publishers.  Worthnet.Fox will essentially be the financial advertising arm of .Fox Networks, which currently represents online advertising inventory outside of the United States.