NBC Universal has entered into a strategic partnership with Google allowing the search engine giant to sell some of its cable network time. It remains to be seen whether Google TV Ads, a self-service ad-buying platform, may encourage existing advertisers to bypass traditional relationships with Madison Avenue ad agencies or to uncover new advertisers for the cable network.
Television
September 10, 2008
July 21, 2008
The New York Times Profiles Erin Burnett of CNBC
The New York Times has profiled Erin Burnett and her meteoric rise at CNBC where she anchors three hours of business news every weekday. Last week, she cemented her status at CNBC with a 3-year contract. In just two and half years, she has gained mainstream recognition following in the footsteps of CNBC's other breakout star, Maria Bartiromo. Ms. Burnett politely dismisses any rivalry between the two. (We agree; she's blazing her own trail.)
